Tuesday, May 11, 2010

Contra Mil-Spec Textile Jacket

Wanna be seen? Got a nasty commute with inattentive suits and self-medicated  soccer moms trying to run you into the median? Wanna simplify the jacket/vest combo and just wear a single item to get on base? Really like the color chartreuse and want the whole world to know it? Those are some of the reasons behind our new Contra Mil-Spec jacket. The Contra is already the premier sport textile jacket in the motorcycle market. The Mil-Spec version takes that refined chassis and adds loads of reflective and a retina burning green hue. The result, dare we say it, is the best super bright ass green reflective jacket the world has ever seen - and see it they will.  



The Contra Mil-Spec jacket, like all of Icon's Mil-Spec line, meets motorcycle PPE (personal protective equipment) requirements for all branches of the US Military. 

Monday, May 10, 2010

Dragon Lady






Way back in the early 2002 we joined forces with Dark Horse Comics to produce two limited edition Alliance helmets. One of those helmets was the Alliance Dragon Lady. Penned by artist Adam Warren and produced in a limited quantity of 1000 pieces, the Dragon Lady put us on the map as a major helmet player. 


The original Dragon Lady concept was scrawled in the bar across from Dark Horse Comic's Portland office - never underestimate the creative power of Coors Light 


The initial comps were cool but a bit too weapon heavy...


..so we went with the much more conservative version



The original handpainted Dragon Lady shell - $2500 worth of airbrush work... 




...but we still had to resort to masking tape and marker to fix the graphics before actual production


The limited edition mark on the back of the production helmets (WAR2K2 actually means Adam Warren 2002)


Hand numbered chinstraps - #709 is the only one we kept for ourselves


The finished Alliance Dragon Lady - everything we had hoped for


Truly the sincerest form of flattery




Sunday, May 9, 2010

The Icon 12 Step Program

If your garage looks like this, you should seek professional help immediately.

Saturday, May 8, 2010

FTW - Flat Track Wolfman

Friday, May 7, 2010

Mr. Hotshoe

We just finished our three day long bi-annual sales meetings. As you can see from what's left of my Agenda notes it was a captivating event. 


You'll notice the new 'secret' Icon handlebar bend to go along with our inline four flat tracker - very race

Thursday, May 6, 2010

Concept & Execution - Strongarm Jacket

Most people equate Icon with the Sportbike crowd - and for good reason. We've long championed the cause of aggressive street riding (as long as you keep it legal). Most of our product line reflects this predilection for Japanese inline fours. But on occasion we throw down some gear to appease our aircooled urge. 70's Yamahas, Harleys, and a Duc or three grace the Icon team fleet. If you haven't straddled some aircooled iron in a while you need too. Pick up an old Yamaha enduro beater for the summer. It's a cheap pallet cleansing experience that will broaden your horizons while simultaneously numbing your ass. 


Initial Strongarm Jacket concept drawing circa 2004 - quenching our aircooled thirst


Finalized Strongarm jacket initially produced in August 2005 - denim & leather - the All-American dream


Location shoot of the finished jacket at Garage Company





Cool photo of the Strongarm in action from Church of Choppers blog

Wednesday, May 5, 2010

Nick Apex

Icon team rider and XDL champ Nick Apex spreads them like he means it

Tuesday, May 4, 2010

The Kitten

Back in 2008, when gas was close to four bucks a gallon, people got scared…. people got real scared. Would this mean the end of bikes as we know them? Is it time to buy an electric? Should we move to Canada? Some of us went so far as to downsize our daily rider just to save a few pennies for Friday at Slabtown. Others just downsized our wife’s rides so we could continue on in 1100cc bliss. 

Enter the Kitten. Purchased new by an Icon employee to replace his wife’s Suburban as the family grocery getter, it only took a long winter and a little time on E-bay before it faced the inevitable grinder.

230cc’s of unsalted Honda butter. Good for 100mpg and 71.3mph.


Rendering the bike worthless


 Our patented handlebar-weakening process - you know, for fun



Jason Britton sampling the kitten's flavor



They ask: “Why would you do this to a perfectly good bike?”  We ask: “Were you just talking?”


 The true test of any bike comes during the SFRC “Alley Sweeper” Urban Enduro.



Hobo cake from the back-alleys of NE Portland


Headfirst into a wall at 35mph - this is why removing the cross-brace from a set of Renthals is a bad idea


Maybe if we park it nose first the wife won’t notice





Monday, May 3, 2010

Airframe Construct

Some would have you believe beauty is only skin deep - the Airframe Construct begs to differ. With it's naked amber weave, drenched in a rich gloss coat - the Construct unabashedly flaunts it's form. All new, all natural and all Airframe. 



An engineered matrix of Fiberglass, Dyneema and Carbon Fiber. Click for more details.

Sunday, May 2, 2010

Johnny The Boy

Mad Max dreams - Trail 90 budget. We've seen it a thousand times. 

See you on the trails, skag. 

 
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