Icon Casuals Week - Women's Line

Always preaching our brand of equal opportunity motostyle, Icon presents ten new women’s casual styles. Hoodies, tees, beaters, even a beanie. Choice gear for that someone special. Whether that’s your wife, girlfriend, or both, we feel that you’ll appreciate the delicate touch applied and the sensitive approach taken to our 2009 Fall Womens Casuals.  

          

Go-Go

Icon Casuals Week - Hats

Zombies, Shields, Dogs, and Gears - these are the things that Icon brings to the headwear universe. Four new and uniquely Icon ways to shield your helmet hair from the world. 

      

Icon Casuals Week - Hoodies

What one garment can transcend so many situations? Late night runs for 4th meal, insulation under a regulator vest, even sheltering a pretty girl in the rain. In a more innocent time - long before "hoodies" but shortly after "warmups," we called them "sweatshirts.” That was before the polyester wicking lobbyists launched their "Cotton Kills" smear campaign. Whatever you call them, Icon has 3 clean ones to show you, get ‘em sweaty my friends.

   

Icon Casuals Week - Men's Tees

You feel it with your hands, you feel it with your eyes, you’ll feel it in your loins.  We auditioned the softest cottons, richest inks, and the boldest new graphics for Fall '09 Icon tees. The culling process, both gut wrenching and heart warming, went on for months until only the strongest remained. These survivors were carefully nurtured on location in Portland, Oregon, until they were strong enough for the streets. These are more than just tees - these are an experience. Wanna see more? Jump to our website.

        

Icon Casuals Week

After being denied attendance to the Mercedes Benz fashion week  runway show, The Cretin began scheming again. “Just because I slurped a model with my tongue and poked another with my horns doesn’t mean they have to completely ban me” he mused out loud, “I'll show them what real fashion is.” In true Cretin style, a pneumatic cannon was secured and ammunition requisitioned. Taking to the streets of his home turf, The Cretin went out in search of the beautiful people. 20 minutes and 3 tall boys later, the results are self-evident and have been recorded for posterity. Welcome to Icon fashion week. 

WTF is Slabtown Cycle Works???

The 'Slabtown Cycle Works' name and its various logo's appear on a multitude of Icon jackets. We've never really described what this name means or why we use it. So for those of you who stay up at night wondering wtf is Slabtown - read on.

Specifically Slabtown refers to a geographical location in northwest Portland. It's a mixed use/light industrial area north of Lovejoy running out to around Vaughn. The area got its name due to the 'Slabs' of wood that were often stored in the yards of it's poor immigrant inhabitants. A 'Slab' is the scrap of wood that remains when a log is trimmed down from a cylinder shape into rectangle. Nowadays the slab is turned into sheet product such as OSB or MDF, but back in the day they were coveted as cheap firewood.

So why does Icon use this name? Simple - our office is located in the heart of Slabtown - a mere block away from the Slabtown bar and discotheque. Slabtown Cycle Works is the custom bike building arm of Icon consisting of a group of Icon employees that comes together on nights and weekends to fabricate custom motorcycles. Though the Icon brand is most commonly associated with sportbikes - any genre of bike is fair game at Slabtown. We work on everything from sportbikes to street trackers to rat fighters to frisco chops. But really - Slabtown is a more a mentality than a location. A DIY low-dollar busted-knuckle approach to custom bike building. Anybody can be Slabtown. Anyplace can be Slabtown. Build whatever bike you can with whatever tools you've got. The result will be your child and in the end that is what counts.

So next time you see the Slabtown patch on the chest of an Icon jacket you'll be in the know. That knowledge and a $1.80 will get you a coffee at Starbucks.  

Icon Garage Team Loves Big Twins

Busted and Broken

Our crashes are vicious street episodes. We aren't talking about some lame gravel trap slide because you can't negotiate turn three. Ours are more like two lanes of oncoming and a bus type encounter that makes you rethink this whole motorcycling thing. Hunter Thompson knew about our type of crashes - Wacko! - enter sausage creature. At Icon we work to provide you with the gear to walk away.  We, (apparently alone) know this begins with making the gear look like something that you actually want to wear. And we have been pretty successful. Icon has put more protective gear on more unprotected riders than any other company. While every other brand (insert fancy euro roadracing logos here) ignored the street rider we embraced them. While they mocked and scorned - we designed and developed. Where they patently dismissed - we championed the cause. We will continue to push forth our street agenda one avenue, one suburb, one highway at a time. But for all our effort there will come a time when it is just you and the tarmac. A solitary statistical tumble. The Icon staff has been there and will most likely be there again. Because of our own painful lessons - we implore you to wear your gear! As a tribute to the select group of Icon abrasion and impact researchers we offer a token of our appreciation. Busted And Broken - earned the hard way. Not available in a store near you.

PDX Waterproof Gear

Following our mission to create real riding gear that doesn't suck, we give you the PDX line from Icon. Birthed in the rain soaked laboratories of Portland, Oregon the PDX is our answer to Mother Nature's fury. The pattern of the ripstop waterproof shell is cut full to fit over your normal riding gear. The unique roll-up hood seals against the neck during your ride, then unfurls to cover your helmet hair when you arrive at your destination. A couple of well placed pockets, complete seam sealing, reflective graphics and wind flap elimination straps complete the program. The PDX, keeps you dry while keeping you 'fresh'. New Hi-Viz colorway available now.