Busted and Broken

Our crashes are vicious street episodes. We aren't talking about some lame gravel trap slide because you can't negotiate turn three. Ours are more like two lanes of oncoming and a bus type encounter that makes you rethink this whole motorcycling thing. Hunter Thompson knew about our type of crashes - Wacko! - enter sausage creature. At Icon we work to provide you with the gear to walk away.  We, (apparently alone) know this begins with making the gear look like something that you actually want to wear. And we have been pretty successful. Icon has put more protective gear on more unprotected riders than any other company. While every other brand (insert fancy euro roadracing logos here) ignored the street rider we embraced them. While they mocked and scorned - we designed and developed. Where they patently dismissed - we championed the cause. We will continue to push forth our street agenda one avenue, one suburb, one highway at a time. But for all our effort there will come a time when it is just you and the tarmac. A solitary statistical tumble. The Icon staff has been there and will most likely be there again. Because of our own painful lessons - we implore you to wear your gear! As a tribute to the select group of Icon abrasion and impact researchers we offer a token of our appreciation. Busted And Broken - earned the hard way. Not available in a store near you.