Saturday, February 27, 2010

Spring 2010 - Mens Tees

Some fresh new tee's for your wearing pleasure.

Black Flag


Contact Patch



Friday, February 26, 2010

Variant Contest Winner!!

We received some killer entries for the Icon superfan contest but there was one that stood out from the rest. As you can tell from the pictures below Parker B has stepped up the Superfan contest by not only getting a tattoo of the Icon logo, but giving the tattoo to himself! While wearing Icon gear! 


Thursday, February 25, 2010

Icon Leather

It all begins with the Icon cows. They are the bullies of the herd - some are tagged mad, others have done hard time. Icon cows can sometimes be seen grazing in solitude on the lone highway. They shouldn't be approached - in time you will see them again in the form of quality motorcycle jackets bearing the Icon name.  Until then do not make eye contact with the hoofed beasts - it's a sign of aggression and the resulting altercation you will most assuredly lose.

They forced her to hate

Our official license to brand

We had our local blacksmith make us a brand - the rebar handle is so 'icon' 

Applied with grace and conviction to the left flank of our belligerent herd - and yes it f'in hurts 

If you have a problem with leather, red meat, dairy, farming, ranching, hunting, logging, etc. than Icon may not be the brand for you. The fact is we treat our livestock with respect and dignity. But we also enjoy a good cheeseburger and a fine leather jacket. Both of which are difficult to come by without, um...dispatching the cow. It's a fact of life. 

Wednesday, February 24, 2010

Concept and Execution - Variant

Three years ago we set out to redefine the definition of a  "street" motorcycle helmet. Armed with a pencil, paper, massive computing power and the collective knowledge of the Icon design team we crafted the future. The end result is the Variant helmet. A modern interpretation of the urban motorcycle helmet.  We set out to battle our Japanese competitors - and we bested them in every way. Incredible field of view, outstanding ventilation, minimized weight, superior comfort - the list goes on and on. This domination did not happen by accident. It is the culmination of the Icon's staff determination and desire to craft the worlds best helmets. This is our story, this is Variant.

The concepts take shape on the pages of Rob's sketchbook

Early models are used to define the form and verify the function

Full scale rapid prototype model

Early conceptual rendering experimenting with modular colored panels

First we create the puzzle - then we solve it

Visor gasket mechanical drawings

Cylon concept

Pencil - 3D - Render - Magic

Smoothing and blending - sculpting and refining - the final form emerges from the mist

Unleashed upon the world

Tuesday, February 23, 2010


Do you read Korean? I don't so I have no idea what this article says - something about my 'brother'? It was an interview I did for Autobike magazine which is the Korean equivalent of Cycle World. 

I've traveled through most of the world but Korea has always been like a second home to me. I've spent many a long day and long night on the peninsula, mostly in the greater Seoul area. It's definitely my favorite city in the whole of Asia. If you're ever headed through Asia I highly recommend a few days in Seoul. Good people, good food (I heart Kalbi), good KTV, good scotch...good times. 


I don't often smile, but when I do it usually has something to do with Scotch - Stay thirsty my friends

Monday, February 22, 2010

E-Dub Update

As you may recall - Icon rider Ernie Vigil took a footpeg through his heel during a stunt exhibition a number of weeks ago. Thankfully his surgery went well and full recovery is in sight. In his own words...

Just wanted to give you all an update on my injury. So far everything is going really good. I finally had a chance to see a podiatrist last week. They took a few more Xrays to check on the healing process and everything checked out just fine. The surgery took really well and they informed me that my bone was pretty much 100% healed. They asked me to stay off of it for another week or so just to give the callus extra time to strengthen.
I'm hoping to be up and walking by next weekend and hopefully riding by Daytona. Ive already started physical therapy on it and I have full range of motion in my foot and ankle so it will most likely be a lot strength condioning to build my leg back up. Right now the one thing that is slowing me down is the healing of the lasceration. Its all scabbed up but is taking forever to regenerate skin due to how deep it was. Its closing though little by little. I cant wait until its all back to normal so I can jump back in the saddle. Im dying to get back on and shred! This downtime has given me all sorts of new trick ideas. Now if I can just get the deeds foot back to where it was I'll be good to go! Thanks again for all your help and support. I appreciate it!
Hope all is well.
P.S. Im pretty proud of my new foot hardware. Inch long lag screws are magical!

The smile's back and all is right with the world

The magical titanium lags holding the calcaneus together

Pass me the teriyaki jerky

Sunday, February 21, 2010

Best Band Name Ever?

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