Saturday, May 8, 2010

Friday, May 7, 2010

Mr. Hotshoe

We just finished our three day long bi-annual sales meetings. As you can see from what's left of my Agenda notes it was a captivating event. 

You'll notice the new 'secret' Icon handlebar bend to go along with our inline four flat tracker - very race

Thursday, May 6, 2010

Concept & Execution - Strongarm Jacket

Most people equate Icon with the Sportbike crowd - and for good reason. We've long championed the cause of aggressive street riding (as long as you keep it legal). Most of our product line reflects this predilection for Japanese inline fours. But on occasion we throw down some gear to appease our aircooled urge. 70's Yamahas, Harleys, and a Duc or three grace the Icon team fleet. If you haven't straddled some aircooled iron in a while you need too. Pick up an old Yamaha enduro beater for the summer. It's a cheap pallet cleansing experience that will broaden your horizons while simultaneously numbing your ass. 

Initial Strongarm Jacket concept drawing circa 2004 - quenching our aircooled thirst

Finalized Strongarm jacket initially produced in August 2005 - denim & leather - the All-American dream

Location shoot of the finished jacket at Garage Company

Cool photo of the Strongarm in action from Church of Choppers blog

Wednesday, May 5, 2010

Nick Apex

Icon team rider and XDL champ Nick Apex spreads them like he means it

Tuesday, May 4, 2010

The Kitten

Back in 2008, when gas was close to four bucks a gallon, people got scared…. people got real scared. Would this mean the end of bikes as we know them? Is it time to buy an electric? Should we move to Canada? Some of us went so far as to downsize our daily rider just to save a few pennies for Friday at Slabtown. Others just downsized our wife’s rides so we could continue on in 1100cc bliss. 

Enter the Kitten. Purchased new by an Icon employee to replace his wife’s Suburban as the family grocery getter, it only took a long winter and a little time on E-bay before it faced the inevitable grinder.

230cc’s of unsalted Honda butter. Good for 100mpg and 71.3mph.

Rendering the bike worthless

 Our patented handlebar-weakening process - you know, for fun

Jason Britton sampling the kitten's flavor

They ask: “Why would you do this to a perfectly good bike?”  We ask: “Were you just talking?”

 The true test of any bike comes during the SFRC “Alley Sweeper” Urban Enduro.

Hobo cake from the back-alleys of NE Portland

Headfirst into a wall at 35mph - this is why removing the cross-brace from a set of Renthals is a bad idea

Maybe if we park it nose first the wife won’t notice

Monday, May 3, 2010

Airframe Construct

Some would have you believe beauty is only skin deep - the Airframe Construct begs to differ. With it's naked amber weave, drenched in a rich gloss coat - the Construct unabashedly flaunts it's form. All new, all natural and all Airframe. 

An engineered matrix of Fiberglass, Dyneema and Carbon Fiber. Click for more details.

Sunday, May 2, 2010

Johnny The Boy

Mad Max dreams - Trail 90 budget. We've seen it a thousand times. 

See you on the trails, skag. 

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