Saturday, August 15, 2009

Fully Tilted

Icon hit up the annual Full Tilt bike wash today, and our boy J-Style took home first place in the performance category with his Kawazuki!

Friday, August 14, 2009

Speed Cretin

A horizontal act of faith, riding the ‘Wall of Death’ is not for the faint of heart. Ridden by motorcycling’s forgotten heros, the Wall asks for nothing, yet takes everything. Enter the Speed Cretin - a creature of the wheel and a rider on the storm. Pinned to the vertical wood slats by intense gravitational forces and the crowds adoring roar - the Speed Cretin performs his jester’s role in life’s grand illusion. Whether your personal ‘Wall of Death’ is an off-camber left-hander or the I-5 corridor, throw on a fully finned Alliance SSR Speed Cretin and matching Sub Dermal gloves and understand the passions of the Cretin. Live Cretin, Ride Cretin, Be Cretin.

Birth of the Cretin

Early Cretin

Before the crack of dawn on a frosty January morning, Farmer Jon Roberts shot his rooster and went back to bed. The fencelines could wait. 40 years he’d been checking his fences; walking, horseback, tractor, he even rode a bull once, but no more. Tomorrow, FJR would be picking up his new fenceline rig, a brand new 1976 TT500. He’d already decided to name it Henry. On an overcast Tuesday afternoon Henry greeted his new owner with a surprise doc fee, an open petcock, and a large puddle of leaded 87 octane on the ground. Henry it seemed, was gonna be a handful. A recently slaughtered cow had left a vacant stall in the dairy barn, this would serve as Henry's new home.

At first it was fun, early morning jaunts around FJR’s large parcel and afternoons rounding up wayward calves. But after a couple hundred miles of farm trails, cow sh*t, and clutch abuse, Henry’d had enough. "Life," Henry thought morosely, "shouldn't just be about work." Where were the drunken fire road TT's, the weekend trips up north, and -dammit- where were all the women? With each passing day Henry grew more resentful. "This will never do" Henry muttered to himself, "I was built for reckless abandon, not dirt farming grunt work." Thankfully, FJR’s whiskey lust was no secret. With a quick slip of the clutch – to lowside drift - to award winning highside - to electrified barbwire mankiller - it was all over. FJR was dead and Henry had his freedom. But Henry was a shortsighted son-of-a-bitch with big torque and a bigger temper, the implications of his actions were never considered.

Thursday, August 13, 2009


There’s something undeniable about camo. Whether it’s a Nam-era woodland, Gulf-era chocolate chip, or the current generation digicamo - no other pattern type elicits such visceral emotion. The Operator jacket is a fully armored mesh street garment replete with a multitude of tactically positioned pockets and velcro patches. Run it with the included patches or slap on your own unit or club badging. The Sub Operator glove is a midweight textile glove with up-armored plastic knuckles and a full Battlehide goatskin palm. Durable and mobile just like the mechanized infantry. Finally the Alliance SSR Operator helmet - with an exterior built ultra rugged to survive urban engagments - yet an interior so comfortable it’ll remind you of those two weeks R&R in Bangkok. The Operator gear from Icon - keep your powder dry and the worm will turn.

Under the Gun

Skull would like to give a shout out to Icon

Wednesday, August 12, 2009

The Ultimate in Textile Perfection

Icon spends a lot of time in wind tunnels. Most are smaller tunnels used to test and refine the aerodynamics of our industry leading helmets. When the need arises we don’t hesitate to go huge. Such was the case with the all new Contra jacket. Utilizing a massive 4,000 sqft wind tunnel we blasted both rider, bike, and jacket with hi-velocity airflow. This controlled environment, along with real world testing, allowed us to evaluate and refine the airflow and venting characteristics of the Contra. Outside of the tunnel, countless hours of design and development were poured into perfecting the Contra’s fit and function. The IconContra jacket - the ultimate in textile perfection.

Check out the Contra Jacket video here.

Tuesday, August 11, 2009

2009 Fall Icon Collection

The 09 Fall Collection! Check out the fruits of our labor over the past year here. We hit the helmet graphics hard this season with flavors to suit anyones taste and tweaked out the glove line with some graphic heavy Battlehide tuff skin. We've also beefed up the casuals line so you can look fresh off the bike as well as on.

Speedway Heros

We all know that GI Joe is a real American Hero - always was, always will be. Another batch of real American hero's are the men and women of the dirt oval. Flattrack. Some say it's a dead sport - we say check out an event if you have the chance. Hard core racing - hard core Americana. We checked out the West Coast series as it rolled through Banks, Oregon last weekend. Awesome event. Click here to check out our homage to the heros of the oval.

Monday, August 10, 2009


Knowing is half the battle and GI Joe knows when he sees a pair of good boots. Icon Field Armor Boots now playing at a theater near you.
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