Friday, November 6, 2009


Thursday, November 5, 2009

TiMax Glove

As a product designer sometimes you draw something that is truly special. The TiMax glove was one of those products - truly polarizing - uniquely Icon. We've seen this glove worn by everyone from backstreet hooligans to BMW Sport tourers to roadrace nazis. Who knew that the medieval look would prove so universally appealing?   

The concept was to design the most intense motorcycle glove ever

The original ad concept showed the glove punching a mirror off a car - the finished ad was a bit more conservative

A positive review from Cycle World - which is unusual given that they don't care much for our 'kind'

Around 2008 we re-released the short cuff version of the TiMax - and it's associated ad - for which we received the usual hate mail

Wednesday, November 4, 2009

Concept and Execution

There is a method to our madness.

Tuesday, November 3, 2009

IDOTT - International Day Of The Tank

Tanks, they have big guns, can run over sh*t, and they’re armored. Lets face it - tanks are a critically important part of life. Food, shelter, water, and tanks. We at Icon say, in recognition of all their incredible humanitarian work, it's due time we institute an International Day Of The Tank. So henceforth from this day forward, November 3rd shall be officially known as Tank Day. In honor of the first Tank Day, we offer our BoneCrusher Alliance SSR and BoneCrusher tee. Get your tank on.

Monday, November 2, 2009

Classic Icon - Motorcyclist Cover

The November issue of Motorcyclist featuring some classic Icon wares. 

Sunday, November 1, 2009

Under The Gun

Josh from Texas liked his Alliance SSR Dia De Los Muertos so much he got a tattoo of it.... or was it the other way around? Either way he'll be celebrating the Day of the Dead today in style.
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