Saturday, June 12, 2010

Icon Vocal Contest

Be sure to swing by the Town Center Mall in Santa Ana California this weekend for Icons newest competition*;

*contest has nothing to do with Icon Motosports but we seriously do have a staff of talented Karaoke singers - just add Scotch.

Friday, June 11, 2010

ZX Mania

John loves his Mainframe Manic. A lot. So much so that transformed his '02 ZX9R into a stretched and slammed maniacal tribute. Clinical help is available.

Thursday, June 10, 2010

Lord Stanley

Congratulations to the Chicago Blackhawks on an excellent season. Though the Icon garage is more Rangers and Wings territory, it's always nice to see an original six team take the cup.  And for a bit of hockey trivia - Did you know the Chicago Blackhawks originated in Portland, Oregon? In fact they played at the Portland Hippodrome which was located in our beloved Slabtown district, a mere five blocks from the current Icon office. Portland, it seems, has a bit more hockey history than most people realize.

Portland's first professional sports team was the Portland Rosebuds. Not only were the Rosebuds the first professional sports team in Oregon, they were the first professional hockey team in the U.S. They joined the Pacific Coast Hockey Association in 1914. They were the first U.S. team to play for the Stanley Cup (in 1916, against the Montreal Canadiens). The initial team folded soon afterwards in 1918, but the Regina Capitals moved into the city and took the same name in 1925. However, this team folded after just a single season. After this, many of the team's players were traded to Chicago and became the core of the new Blackhawks franchise. In 1928 a new Portland team was formed called The Buckaroos. Both the Rosebuds and the Buckaroos played at the Portland Hippodrome, the world’s largest indoor ice rink at the time it was built. It was on NW 22nd and Marshall; it burned down in 1951.

Serious Old time hockey

The 1969 Buckaroos

The 'Slabtown' Hippodrome

The flat tin men of steel

A logo from the golden age of graphic design

Tar Balls

Hey BP, after you get the gulf one sealed up can you do something about Grant's tracker?

We tried to 'Top Kill' it with a slushy mixture of sand and urine but no luck 

Wednesday, June 9, 2010

Concept & Execution - Street Angels

Lifestyle/fashion photoshoots often take hours to get just the right shot. In contrast, the Spring 2010 'Street Angel' shoot seemed to happen both instantly and effortlessly.
The reality is that a mountain of effort went into this shoot: designing the gear, spec'ing materials, integrating graphics, imagining advertising concepts, selecting the right models, finding a suitable location... But when the subject matter is so pleasant, the hours seem to pass in an instant.

Taken from the sketchbook of Icon graphic designer, Thad - initial pose concepts for the shot 

Concept sketches from the sketchbook of Icon product designer, Rob -  Rob 1, Thad 0

 Icon photoshoot special forces: 'A' Squad

Icon's preferred stylist, Katie giving Street Angel Sable a quick touch up

Walter (aka Moto Guat) fluffing props in the Sprinter van

Only Liz get's wings as she is Icon's Top Model 2010 - No, you didn't date her in highschool, trust us on that

Thoroughly considered compositions executed by dedicated professionals - Team Icon plays for keeps

The final Street Angels art for the Spring 2010 Collection

Tuesday, June 8, 2010

Bikes of Icon - CMYK

You've seen it splashed across the pages of Road Rider - the CMYK R1 in all it's four color process glory.  Now check it out in it's natural habitat - in front of the crazy Japanese beverage vending machines. Filled with a dazzling array of beverages, we are constantly baffled by the choices and normally just end up with the unsweetened green tea. It's not that the unsweetened green tea actually tastes good, it's just better than getting a bottle full of grasshopper piss. Trust us, we speak from experience. 

Bike Courtesy of AFG MotoPhotos courtesy of Mark Boxer.

Dude, can you grab me a cold can of grasshopper piss or some diet cod juice? Thanks...

1999 - Arguably the best body style for the R1

Quick - someone call Eddy Grant 'cause Jstyle is fully mobbing Electric Avenue

Monday, June 7, 2010

Win a Icon Chieftain Alliance SSR Helmet!

The signature of the modern mechanical steed is easily identified by one with acute senses. Can you track down the trail of this game?
Be the first to correctly identify the 5 tire tread images below by Manufacturer and Model and win a Icon Alliance SSR Chieftain helmet in your size and color choice. 

Send entries to before 0500 Pacific June 29th, 2010. Winner will be announced June 30th, 2010 on the Icon blog. One entry per person please.

Click image for larger size

Sunday, June 6, 2010


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