Not every ad we do can feature fire jumps, chain beatings, kissing lesbians, or smoky burnouts. Sometimes even Icon, the moto kings of industry disrespect, have to notch it back a couple. Such is the case with the GSXR Collection ad. Strict corporate guidelines dictated that the GSXR gear be portrayed in a more 'family-friendly' manner. The Icon design team, being extremely clever, produced the following. Not exactly a cutting-edge hate-mail inducing ad campaign but successful none the less.
Prepping the bike and checking the lighting
Exploring different photo composition options in the studio