The Process

The process of creating our new 185 page Spring 2010 catalog is grinding. The months of conceptualizing, photoshoots, bike builds, page layout, copy writing, and proofreading take a heavy toll on the Icon staff. But the end is in sight. Currently the Icon 2010 Spring catalog is weaving it's way through the printing presses in a secret Slabtown location. Click here to get a copy.

Even our printing press runs at limiter

Kirk and Spock set theirs to STUN - we set ours to CHILL