Saturday, January 23, 2010

The Process

The process of creating our new 185 page Spring 2010 catalog is grinding. The months of conceptualizing, photoshoots, bike builds, page layout, copy writing, and proofreading take a heavy toll on the Icon staff. But the end is in sight. Currently the Icon 2010 Spring catalog is weaving it's way through the printing presses in a secret Slabtown location. Click here to get a copy.

Even our printing press runs at limiter

Kirk and Spock set theirs to STUN - we set ours to CHILL

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