Wednesday, February 10, 2010

Tradeshow time

Once a year Icon heads out to the big Powersports tradeshow in beautiful downtown Indianapolis. Indy in mid-February is a real treat. It serves as a miserable frigid reminder as to why all the Icon staff moved out of the midwest. So off we go to ship, assemble, work, drink, sing, puke, sell, bleed, black out, come too, and tear down the mega structure which is the Icon display. Bear in mind that Icon is a frugal company and as such we don't use outside labor for any of these tasks. Nope, everything is done by the dedicated Icon staff. Just another day in the glamour which is Icon.

The following is a blow by blow account of the 2008 show - the last show before the bottom fell out of the market. Hopefully the 2010 attendance will pick back up to something reminiscent of the 'glory days'.

Handcrafted by the Icon team in our luxurious warehouse, the booth is crated up and ready for shipment

In between bouts of actually designing stuff, Kurt wheels the Icon HiLo with style & grace

Back in Indy again - love it!

Discussing the safety merits of our crudely cobbled Harbor Freight winch/skycrane contraption

Terrified of being stepped on by a ridiculously Tech8 looming just above his head, Justin jumped to his death little cut pinky. In true New Yorker fashion Rob failed to help or even give two sh*ts.

The emergency room nurse was not overly impressed with his little boo-boo. It takes a gaping head wound and concussion to get out of Icon booth assembly.

Meanwhile, back at the nearly complete booth, Guy LeDouche is caught with his pants down and forced to surrender.

With the structure up it's time to merchandise the gear - but first we must drink & sing.

And so we did. All Icon Garage Team members are required to sing at least twice a year - they can drink as many times a year as they like.

Then it was Saturday and show time...

The Icon mothership is open and ready for the screaming masses. Downstairs is all business - upstairs is all strippers, booze, and rock n roll business as well.

After the show the Icon staff tears it all down and packs it up. Here the Icon sales crew discusses the best way to destroy an Icon show bike during transit - well done guys! Not to worry, we love completely redoing busted fiberglass and ruined paint.

Tear down sucks - time to go home - see you next February


  1. I dont understand...Isnt it this weekend..Why the tear down?

  2. My Bad - should have label the post Indy 2007 - which is when these pics where taken. The 2010 show is indeed this weekend - the Icon crew is setting up as we speak.

  3. Damn. I mean 2008. [Note to self - must stop drinking in the morning]


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