Here is an chance to learn from a mistake. I suppose I am not the first one to email but every time I see that stupid ad with the DMH leather jacket guy wearing the fitted cap and smoking the filterless tobacco product and what's that in the glass? 3 fingers of some yuppie ass bourbon or scotch, my damn blood boils. After he finishes that what will his BAC be then? Let's hit the road! No pun intended. I can appreciate how you hit all the demographics: white guy in leather jacket tough, but wearing a hat to hide the bald spot. Skull and death reference for the rebel yute's, throw in some gambling and smoking and drinking and you got it all covered. Dumbasses. Line up the big money marketing guy or gal who thought that stupid shit up and make them go for a ride with middle age, smoke breath, drinking guy. Hands down one of the stupidest ads I have ever seen. Bring back the hot chicks. Keep the old white guy but please take out the death and smoking and drinking. Don't fire anyone, but for sure line em up and say " you know, if we weren't so cool, you would be totally fired.". Because they should be totally fired. Dumbasses. You ought to print a full out retraction for every 15 yr old kid who sees that stupid ass ad and thinks " yeah, I'ma get me a bald spot and some bourbon and then I be cool too!" Dumbasses. I woulda used my real name but what's with the address requirement? You gonna bring me some booze and smokes?
This is the ad our lovely viewer is referring too. For clarification the 215lbs model would have a BAC of around .03% after polishing off that 1.5 oz of 'yuppie' bourbon, well below the normal .08% intoxication standard. All of which might be relevant if we showed, or even implied, he was operating a motor vehicle - which we don't.
For the record...no bald spot (But the model's dome does resemble a wet chocolate lab)
Also, we've never really considered our usual choice in hooch to be 'yuppie' - cost effective, pennywise, dare we say frugal... but never yuppie
And finally - Smoking and drinking doesn't actually 'get it all covered' - in retrospect we should have included live handgun rounds and loose women to the composition - then you'd have something to really be upset about. Anyways, thanks for the email Joe - it's been fun. Cheers.