Icon has teamed up with rockthegear.org to help them raise awareness about the importance of gear for passengers. We think their text from the poster sums it up nicely:
Passengers are just as much at risk, put your arms around that. When you are a passenger on a motorcycle, the only thing you have control over is what you are wearing. You might feel sexy on the back of the bike in a tank top and shorts, but no one is turned on by oozing skin, shattered bones, or brain damage. So be as smart as you are beautiful by wearing gear every time you ride, and go from being just another backpack to a bombshell in no time.
Image and design by redlinedimagery